Collated by Tusar Nath Mohapatra
Saturday, December 30, 2023
To amuse others and never to abuse others
Monday, October 30, 2023
Multitudinous impression of the external world melt, alter, combine
Collated by Tusar Nath Mohapatra
“Having some basic critical thinking skills is a prerequisite of being a good citizen in a democracy. If you are too easily swayed by rhetoric, weak at analysing arguments and prone to all kinds of biases you're unaware of, how can you engage politically?”
https://twitter.com/five_books/status/1718675314342031373?t=4UdgkP4RPsfZhGmPm6-_Eg&s=19
Basically, they were more of public announcements, made in a threatening voice, not dissimilar to a SBI clerk who is about to go for Lunch. Inspite of that, things were selling, People and companies were happy. Then things changed. Enter the hero of our Story, Edward Bernays
https://twitter.com/thekaipullai/status/1718306290882187607?t=Zt7jjA3VU1rEGyn20i6iNA&s=19
Bernays had studied agriculture, but he quickly realized that his talents were elsewhere. In that he was inspired by his uncle. His Uncle was not an ordinary man. He was a guy named Sigmund Freud.
Yes, the same "All you think about is Sex" Sigmund Freud. And with that decision, Bernays took the first step in a journey which would change advertising forever. Bernays was enamored by Freud's theory that people are motivated by subconscious desires. And if he appealed to those desires, he can make them do what they want.
He theorized that if ads appealed to that subconscious desire, they will be much more effective. He realized that ads should not only inform people, but actually change the way people think. Bernays had found his goldmine and started to put his theories into practice
You are and will be influenced by Edward Bernays.
P:S : Want to learn more about him and also how psychology has deep connections with advertising and how it shaped the world, watch this amazing 4 part documentary - Century of the self, on YouTube.
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The education system continues to ignore the psychological elements that are essential for coping with social changes and the pressures that come with it. A juvenile view of life and the world is accepted by everyone as truth. Fortunately, Sri Aurobindo's philosophy is profound.
https://twitter.com/SavitriEra/status/1718680640307212535?t=1ykpxBuVDBK8ttTHSPwxDw&s=19